Empower everyone in your business to increase productivity, revenue, and results.

A Simple Employee Training Program to Generate New Growth.

Is your team consistently working to grow your business?

Unfortunately, most employees are not motivated or empowered to exceed their minimum job requirements. How would you like to see your staff “act like owners?”

THE FIVE FILTERS

Grow your business from the inside out.

Give your staff a simple, repeatable way to filter their work, so their decisions align with your mission, message, audience, brand, and customer experience.

The Five Filters system will encourage, educate, and equip your staff to make better decisions and take actions that yield growth.

GET THE BOOK FOR FREE

EASY TO IMPLEMENT

A system so easy, your team will use it.

The Five Filters framework is easy to remember, teach, and apply. There are no long meetings, and no certification is required. It is just one powerful mental model your team can start using right away.

BOOK FOR EVERYONE

A book your team will read (and embrace).

Most business books speak to executives. This one speaks to staff. It’s short, clear, and written to earn your employees’ buy-in, so you don’t have to force it.

INTRODUCTION & IMPLEMENTATION

A rollout that actually gets traction.

You don’t just get a framework—you get a path to introduce and implement The Five Filters across your team with clarity and confidence.

THE RESULTS

How The Five Filters Generate Growth

After 30 years of helping individuals, teams, and businesses, Marketing Sociologist Kevin McMillan and Westmir realized the greatest factor connected to growth was whether people were mindful of the mission, audience, message, design/brand, and customer experience.

ONE

Smarter Decisions at Every Level

Your team learns to filter their work through mission, message, and customer impact, leading to fewer mistakes, clearer direction, and faster progress.

TWO

Consistent Messaging and Communication

When everyone filters communication through the same framework, your brand voice becomes unified, which builds trust, clarity, and momentum.

THREE

A Stronger Customer Experience

When your team filters their work with the end user in mind, every interaction improves, leading to higher satisfaction, more referrals, and better reviews.

FOUR

Staff Care More and Do More

The Five Filters trains staff to see beyond their role and ask: “Will this help us grow?” They become strategic contributors, not just task completers.

FIVE

A Lighter Load for Leadership

Leaders are not burdened with every strategic decision. Your team begins filtering their own ideas, so you're not always the one connecting the dots.

SIX

Alignment Drives Everything Forward

When mission, audience, message, brand, and experience are aligned, the entire organization moves in the same direction with less friction and more force.

PRICING & PACKAGE OPTIONS

Choose Your Implementation Path

We’ll help you introduce and embed The Five Filters across your company. Choose the rollout option that fits your culture and capacity.

FREE

Solo.

You lead and manage the introduction and implementation process. The Five Filters book has questions after each chapter that you can work through together as a team. Ideal for small teams or test groups.

Click here to order the book.

UNDER $1,500

Introduction Only.

We explain The Five Filters and motivate your team. Perfect for companies that want an experienced leader to launch the program toward success.

Choose from:

60-minute live webinar
90-minute virtual team workshop
Half-day onsite session*

Includes:

Live kickoff led by a certified guide
Team rollout resources
One-week post-launch coaching for leadership

Click here to discuss options and pricing with our team.

*Travel billed separately.

STARTING AT $5,000

Introduction + Implementation.

We help you introduce, reinforce, and embed the Five Filters over time.

Best for leaders who want lasting change across the whole company.