THE FIVE FILTERS
Five Simple Questions.
The Five Filters are simple yet strategic questions that help your team “filter” their daily tasks and decisions so they generate the revenue and results you want and need.
1
MISSION
What are we really trying to accomplish? This question clarifies the goal behind the work, so people stop confusing effort with progress.
2
AUDIENCE
Who is this for, and what do they care about? These questions build empathy and focus, so your team stops guessing and starts connecting.
4
DESIGN
How should this be structured, built, or delivered? This question improves professionalism and credibility, so even the small things reflect the brand.
3
MESSAGE
What are we really trying to say or move forward? This question cuts through noise and distraction, so communication becomes clear and actionable.
5
EXPERIENCE
What do we want people to feel, remember, or say afterward? This question elevates routine work into meaningful moments for both customers and coworkers.
THE DIFFERENCE
Easy to learn. Easy to apply.
Your entire company can quickly start using The Five Filters. They take 2–3 minutes before a meeting, email, proposal, design, or project. But over time, they completely rewire how your team:
Communicates
Plans
Delivers
Thinks
Best of all, they can learn the filters quickly without lengthy or complicated training sessions.
THE RESULTS
The Five Filters were created for your entire staff.
You don’t need your people to learn theory. You need them to make better decisions, faster, and to understand why those decisions matter. Most programs stop at insight. This one builds a new habit. When your team learns to filter before they act, you stop seeing:
Off-brand messaging
Reactive project chaos
Vague internal communication
Decision fatigue for leadership
Inconsistency across departments
And you start seeing clarity, momentum, and real traction.
FINAL THOUGHT
A Note for Leaders
If you’re considering taking your staff through The Five Filters, please know that it was written for staff but designed for you. Most books and programs today focus on either the leader or the staff. We created a program that maximizes results by centering on both.
Let’s talk about how we can put your entire business on a path toward success.