ABOUT US

Internal changes create external results.

For decades, Kevin McMillan has helped businesses communicate with clarity and connect with their customers. But over time, he saw a pattern most companies missed:

Marketing isn’t just a department. It’s how everyone in the company thinks, speaks, and acts.

After leaving a marketing program with Ford Motor Company, McMillan co-founded Westmir to serve small and midsize businesses that couldn’t afford bloated strategies but still needed result-driven guidance and support.

Over the next 25 years, Westmir supported organizations across multiple industries, such as hospitality, healthcare, finance, education, retail, entertainment, real estate, and even politics. No matter the project, one simple truth kept surfacing:

The best decisions that lead to growth are filtered through five things: mission, message, audience, brand/design, and customer experience.

This wasn’t just helpful for leaders; it was transformative when adopted across the team. The Five Filters book and program was created to equip every employee—not just the executive team—with the mindset and tools to grow the business from the inside out.

You don’t need more complexity or cultural clichés. Contact us about how your team can start The Five Filters.